:root{
  --paper:#FCFCFA;
  --ink:#16181A;
  --accent:#C13022;
  --grey:#6D7276;
  --line:#E5E5DF;
  --wash:#F3F3ED;
  --maxw:1120px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto} *{animation:none!important;transition:none!important}}
body{
  font-family:'Sora',system-ui,sans-serif;
  background:var(--paper);color:var(--ink);
  font-size:16px;line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:'Playfair Display',Georgia,serif;font-weight:600}
::selection{background:var(--accent);color:#fff}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}

/* ---------- nav ---------- */
nav{
  position:sticky;top:0;z-index:50;
  background:rgba(252,252,250,.88);backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{font-family:'Sora',sans-serif;font-weight:700;letter-spacing:.05em;font-size:14px;cursor:pointer}
.nav-links{display:flex;align-items:center;gap:28px;font-size:14px;font-weight:500}
.nav-links a{color:var(--grey);transition:color .15s}
.nav-links a:hover,.nav-links a:focus-visible{color:var(--ink)}
.btn{
  display:inline-flex;align-items:center;gap:8px;
  padding:10px 20px;border-radius:999px;font-weight:600;font-size:14px;
  border:1.5px solid var(--ink);transition:all .15s;cursor:pointer;background:transparent;color:var(--ink);
}
.btn:hover,.btn:focus-visible{background:var(--ink);color:var(--paper)}
.btn.solid{background:var(--accent);border-color:var(--accent);color:#fff}
.btn.solid:hover,.btn.solid:focus-visible{background:#A02518;border-color:#A02518}
a:focus-visible,button:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

/* ---------- eyebrow ---------- */
.eyebrow{
  display:flex;align-items:center;gap:12px;
  font-family:'Sora',sans-serif;font-size:12px;letter-spacing:.16em;font-weight:600;
  color:var(--accent);text-transform:uppercase;margin-bottom:20px;
}
.eyebrow::after{content:"";flex:1;height:1px;background:var(--line)}

/* ---------- hero ---------- */
.hero{padding:96px 0 88px}
.hero h1{
  font-size:clamp(40px,5.8vw,66px);line-height:1.08;
  letter-spacing:-.01em;margin-bottom:26px;max-width:17ch;
}
.hero h1 .accent{color:var(--accent);font-style:italic}
.hero p.lede{max-width:600px;font-size:17px;color:var(--grey);margin-bottom:36px}
.hero p.lede strong{color:var(--ink);font-weight:600}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap}

/* ---------- case study cards ---------- */
section{padding:72px 0}
section.alt{background:var(--wash);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.case-card{
  display:grid;grid-template-columns:1.15fr 1fr;gap:0;
  border:1px solid var(--line);border-radius:16px;overflow:hidden;
  background:#fff;margin-bottom:28px;cursor:pointer;
  transition:transform .2s,box-shadow .2s;
}
.case-card:hover,.case-card:focus-within{transform:translateY(-3px);box-shadow:0 12px 32px rgba(22,24,26,.08)}
.case-media{background:var(--wash);min-height:340px;position:relative;overflow:hidden}
.case-media img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0}
.case-media .ph{
  position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  font-family:'Sora',sans-serif;font-size:12px;color:var(--grey);
  background:repeating-linear-gradient(45deg,var(--wash),var(--wash) 12px,#ECECE4 12px,#ECECE4 24px);
}
.case-body{padding:40px 40px 36px;display:flex;flex-direction:column}
.case-client{font-family:'Sora',sans-serif;font-size:12px;letter-spacing:.14em;font-weight:600;text-transform:uppercase;color:var(--accent);margin-bottom:12px}
.case-body h3{font-size:27px;letter-spacing:-.02em;line-height:1.2;margin-bottom:12px}
.case-body p{font-size:15px;color:var(--grey);margin-bottom:20px}
.metric-chips{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:24px}
.chip{
  font-family:'Sora',sans-serif;font-size:12px;
  border:1px solid var(--line);border-radius:999px;padding:6px 14px;color:var(--ink);background:var(--paper);
}
.chip b{color:var(--accent);font-weight:500}
.case-link{margin-top:auto;font-weight:600;font-size:14px;color:var(--ink);display:inline-flex;align-items:center;gap:6px}
.case-link::after{content:"→";transition:transform .15s}
.case-card:hover .case-link::after{transform:translateX(4px)}

/* ---------- other work ---------- */
.mini-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.mini{
  border:1px solid var(--line);border-radius:12px;background:#fff;overflow:hidden;
  transition:transform .2s,box-shadow .2s;
}
.mini:hover{transform:translateY(-3px);box-shadow:0 8px 24px rgba(22,24,26,.07)}
.mini .thumb{height:150px;background:repeating-linear-gradient(45deg,var(--wash),var(--wash) 12px,#ECECE4 12px,#ECECE4 24px);display:flex;align-items:center;justify-content:center;font-family:'Sora',sans-serif;font-size:11px;color:var(--grey)}
.mini .pad{padding:18px 20px}
.mini h4{font-size:15px;letter-spacing:-.01em;margin-bottom:4px}
.mini span{font-size:13px;color:var(--grey)}

/* ---------- about ---------- */
.about-grid{max-width:760px}
.about-grid h2{font-size:34px;letter-spacing:-.025em;margin-bottom:20px}
.about-grid p{color:var(--grey);margin-bottom:16px;max-width:56ch}
.about-grid p strong{color:var(--ink);font-weight:600}
.caps{display:grid;grid-template-columns:1fr 1fr;gap:10px 24px;margin-top:28px}
.caps div{
  font-size:14px;font-weight:500;padding:10px 0;border-bottom:1px solid var(--line);
  display:flex;align-items:baseline;gap:10px;
}
.caps div::before{content:"◆";color:var(--accent);font-size:9px}

/* ---------- footer ---------- */
footer{padding:88px 0 48px;background:var(--accent);color:#fff}
footer h2{font-size:clamp(32px,4.8vw,52px);letter-spacing:-.02em;margin-bottom:36px;color:#fff}
.foot-links{display:flex;gap:16px;flex-wrap:wrap;margin-bottom:64px}
.foot-links a{
  border:1.5px solid rgba(255,255,255,.45);border-radius:999px;padding:12px 24px;font-weight:600;font-size:14px;
  transition:all .15s;
}
.foot-links a:hover,.foot-links a:focus-visible{border-color:#fff;background:#fff;color:var(--accent)}
.foot-base{display:flex;justify-content:space-between;align-items:center;border-top:1px solid rgba(255,255,255,.3);padding-top:28px;font-size:13px;color:rgba(255,255,255,.8);flex-wrap:wrap;gap:12px}

/* ---------- case study page ---------- */
.cs-header{padding:80px 0 48px;border-bottom:1px solid var(--line)}
.back{font-family:'Sora',sans-serif;font-size:13px;color:var(--grey);display:inline-flex;gap:8px;margin-bottom:36px;cursor:pointer;background:none;border:none}
.back:hover{color:var(--accent)}
.cs-header h1{font-size:clamp(34px,5vw,56px);letter-spacing:-.01em;line-height:1.1;max-width:18ch;margin-bottom:32px}
.meta-row{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;max-width:860px}
.meta-row div span{display:block;font-family:'Sora',sans-serif;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--grey);margin-bottom:6px}
.meta-row div{font-size:14px;font-weight:500}
.tldr{
  background:var(--wash);border:1px solid var(--line);border-radius:16px;
  padding:36px 40px;margin:56px 0;
}
.tldr .label{font-family:'Sora',sans-serif;font-size:12px;letter-spacing:.14em;font-weight:600;color:var(--accent);text-transform:uppercase;margin-bottom:14px}
.tldr p{max-width:66ch;margin-bottom:24px}
.tldr-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.tldr-metrics div{border-left:2px solid var(--accent);padding-left:16px}
.tldr-metrics b{display:block;font-size:28px;font-weight:800;letter-spacing:-.01em}
.tldr-metrics span{font-size:13px;color:var(--grey)}
.tldr-metrics .qual b{font-size:17px;font-weight:700;letter-spacing:0}
.cs-section{padding:20px 0 48px}
.cs-section h2{font-size:25px;letter-spacing:-.015em;margin-bottom:18px;display:flex;align-items:baseline;gap:14px}
.cs-section h2 .no{font-family:'Sora',sans-serif;font-size:13px;color:var(--accent);font-weight:400}
.cs-section p{max-width:68ch;color:#3A3E42;margin-bottom:16px}
.cs-section ul{max-width:68ch;color:#3A3E42;padding-left:20px;margin-bottom:16px}
.cs-section li{margin-bottom:10px}
.cs-img{border:1px solid var(--line);border-radius:12px;overflow:hidden;margin:28px 0}
.cs-img img{width:100%}
.cs-img figcaption{
  font-family:'Sora',sans-serif;font-size:12px;color:var(--grey);
  padding:12px 16px;border-top:1px solid var(--line);background:var(--wash);
}
.ba{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin:28px 0}
.ba figure{margin:0}
.note{
  border:1.5px dashed var(--accent);border-radius:12px;background:#FDF4F2;
  padding:18px 22px;margin:24px 0;max-width:720px;
  font-size:14px;color:#8A2A1E;
}
.note b{display:block;font-family:'Sora',sans-serif;font-size:11px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px}
.next-proj{
  border-top:1px solid var(--line);margin-top:40px;padding:48px 0 72px;
  display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:20px;
}
.next-proj .lbl{font-family:'Sora',sans-serif;font-size:12px;letter-spacing:.12em;color:var(--grey);text-transform:uppercase;margin-bottom:8px}
.next-proj h3{font-size:24px;letter-spacing:-.015em}

/* ---------- responsive ---------- */
@media(max-width:860px){
  .case-card{grid-template-columns:1fr}
  .case-media{min-height:220px}
  .mini-grid{grid-template-columns:1fr}
  .meta-row{grid-template-columns:1fr 1fr}
  .tldr{padding:28px}
  .tldr-metrics{grid-template-columns:1fr}
  .ba{grid-template-columns:1fr}
  .nav-links a.hide-m{display:none}
  .case-body{padding:28px}
}


/* ---------- scroll-in reveal (added) ---------- */
@media (prefers-reduced-motion: no-preference){
  .reveal{opacity:0;transform:translateY(40px);
    transition:opacity .8s cubic-bezier(.2,.6,.2,1),transform .8s cubic-bezier(.2,.6,.2,1)}
  .reveal.in-view{opacity:1;transform:none}
}

/* ---------- magic text: scroll-linked word reveal (added) ---------- */
.magic-text .mword{opacity:.2;will-change:opacity}
@media (prefers-reduced-motion:reduce){.magic-text .mword{opacity:1}}